Since 2012, Sharetown has been redefining reverse logistics for oversized products — turning returns into opportunities, landfill-bound items into second chances, and a fragmented industry into a connected community. Today, we're excited to unveil a new logo that captures exactly who we are and the people who make it all possible.
Our new mark is modern, clean, and intentional — designed to represent the three forces at the heart of our business: our dedicated Sharetown reps, our retail partners, and the extraordinary value unlocked when our unique model brings them together.
Let's be clear — this isn't a pivot. It's not a rebrand. It's a refresh.
Sharetown's mission hasn't changed. Our commitment to zero-cost reverse logistics, sustainability, and putting people first is as strong as it's ever been. But after more than a decade of growth — expanding our rep network across the country, partnering with world-class brands, and keeping millions of pounds of product out of landfills — we've reached an inflection point.
This new logo is a visual marker of that moment. It's a reminder of how far we've come and a signal of where we're headed. Most importantly, it's a tribute to the people who make Sharetown what it is — the reps who show up every day, the retail partners who trust us with their customers, and the communities we serve.
Everything Sharetown does starts and ends with people. Our stakeholders aren't just business contacts — they're the reason we exist:
Sharetown Reps — The backbone of our operation. Independent professionals who pick up, refurbish, and resell returned products in their local communities — turning what would be waste into income, every single day.
World Class Retail Partners — Forward-thinking brands and retailers who choose a smarter, more sustainable returns model — reducing costs, minimizing environmental impact, and delivering a better customer experience.
Communities — The families who receive quality products at a fraction of the original price, and the communities that benefit when items are donated rather than discarded.
Our new logo was designed with all of them in mind.
Great logos carry meaning in every line. Ours is no exception. Look closely, and you'll see three distinct stories woven into a single mark:
The flowing forms in the logo represent an aerial view of vehicles on the move — a nod to our dedicated nationwide network of Sharetown reps. Every day, reps across the country are picking up returned mattresses, furniture, and fitness equipment, then giving those products a second life. The logo captures that energy: a system in motion, always moving, always delivering.
The continuous, looping shape of the mark reflects the circular economy that sits at the core of our business model. Products don't end up in landfills — they cycle back into communities. Sharetown provides zero-cost reverse logistics solutions for world-class brands, and our new logo is a visual commitment to that mission. Every return is a product saved. Every pickup is a step toward a more sustainable supply chain.
At its foundation, the logo forms a stylized "S" — for Sharetown. But it's more than a letter. The intertwining paths represent the two sides of our marketplace coming together: retailers choosing a more efficient, environmentally friendly returns model on one side, and a nationwide network of professional Sharetown reps on the other. Where those paths meet, value is created — for brands, for reps, and for the planet.
A new logo is more than a design choice — it's a statement. It says we're proud of what we've built, we're energized by the people we work with, and we're ready for what's next.
Since 2012, Sharetown has grown from an idea into a nationwide platform that keeps products in circulation, supports independent entrepreneurs, and provides world-class brands with a returns solution that actually works. Our new logo captures all of that — the movement, the sustainability, the connection — in a single, modern mark.
To our reps: you are this logo. The vehicles in motion, the circular economy — that's you, every single day.
To our retail partners: thank you for trusting us and for choosing a better way forward. The paths coming together in this mark represent the partnership we've built with you.
And to everyone who's been part of the Sharetown story so far — this refresh is for you. Here's to the next chapter.
Welcome to the new Sharetown.
